Property Intelligence Report — Florence, South Carolina

Florence sits at a comfortable middle ground for Lowcountry living. With a median home value around $157,400 and a median household income of $56,088, you're looking at a market where homeownership is genuinely accessible—nearly 65% of residents own their homes, which speaks to the stability of the community. The population of roughly 137,000 keeps things from feeling too cramped while still supporting real amenities and services you'd expect in a regional hub.

The community skews practical rather than flashy. About 22.5% of residents hold a bachelor's degree or higher, which reflects a mix of blue-collar and professional workers rather than a college town vibe. You'll find this reflected in the neighborhoods—solid, unpretentious residential areas rather than trendy new developments. From a natural hazards perspective, you're in good shape. Earthquake risk is genuinely low (we've had just 16 events in the past decade, with the strongest barely reaching 3.6 magnitude), and while the area falls into EPA Radon Zone 2 (moderate), that's manageable with standard testing and mitigation if needed. The Eastern time zone location and reasonable home prices make Florence worth serious consideration if you want Lowcountry character without the Charleston or Myrtle Beach premium.